Eight tips to go from camping to glamping
Do you already own a campsite and are you thinking of buying and installing some glamping tents? It’s a good way of broadening your target market and taking your campsite upmarket. But how do you move from camping to glamping? We’ll help you with eight tips to help you transform your business.
Tip 1: What do your existing and potential guests want?
Ask your existing guests if they would like to try glamping — do they want better facilities? Safari tents with bathrooms or even air conditioning? Your existing guests may well be interested, but you can also reach a new and wider audience who may not ever have tried a traditional camping holiday before. They might believe it’s too basic, but may be tempted by more luxurious glamping.
Tip 2: Learn from other campsite owners
A growing number of campsite owners have switched from camping to glamping or offer a combination of both camping and glamping. You can learn from them, read how they realized it and also try out some glamping sites for yourself to see what it’s like. Find some examples in our business blogs.
Tip 3: Choose the right type of glamping accommodation for your guests
If you’re ready to make the change to glamping, then you need to select the right sort of accommodation for your target audience. Families may prefer to stay in our Dreamer for example. If you want to attract couples looking for a simple, more affordable glamping experience then the Sparkle is perfect.
Tip 4: Start small
The transition from camping to glamping is a process. Start with buying a few safari tents and see how things go. You don’t have to replace all your existing accommodation at once, you can offer a range of different options. You can make plans for the future after the first season.
Tip 5: Think about the layout
Most campsite owners choose to set up a separate field with glamping tents. Think about the atmosphere you want to achieve and the sort of guests you want to attract. If you are aiming for family groups or perhaps weddings or groups of friends then you can place your glamping accommodation in a circle around a central shared space. If you are targeting couples, then they may want more privacy, so all the glamping tents should face one direction and should be well spaced out.
Tip 6: Talk to the local authorities
You will be familiar with local regulations if you already have a campsite. However, if you are adding glamping tents, go to your local authorities and enquire about any specific rules that may apply. Read more about laws and regulations in our blog.
Tip 7: Put your glamping site on the map
Once you are up and running, contact previous guests and let them know about your new accommodation, take some beautiful photographs and update your website and/or social media. Think about joining forces with agents who focus on glamping, which may give your business a boost.
Tip 8: Stand out from the crowd
You can improve your campsite with extra facilities to create a really memorable experience for your guests if your budget allows it. Think about providing a breakfast service or a private hot tub. Additional services turn camping into glamping!
If you want to find out more about transforming your campsite into a glamping experience, get in touch. We’re happy to help!
Originally published at https://www.yalacanvaslodges.com.
